Changing the Narrative Colorado (https://changingthenarrativeco.org/) combats ageism by trying to change how people think, talk, and act about aging.
Its guidelines (https://changingthenarrativeco.org/wp-content/uploads/2022/01/Guidelines-for-Age-Inclusive-Communications_ChangingtheNarrative-1.pdf) for journalists about avoiding ageist terms are relevant to your business.
When communicating with and about older adults in conversations and marketing materials, choose words and images carefully.
Here are six considerations.
I found this information and thought I would share! What are your thoughts?